Press Kit for “Traveler’s French Cheat Sheet”
The upshot
Basics: “Traveler’s French Cheat Sheet” is an innovative new help for the 80% of English-speaking travelers who have no time to learn any European language. The book is coming out just in time for the 2024 travel season. The French volume is the first in a series. The unique design is patent-pending. Published by Applegate LLC.
Press release as Word doc | as Google Doc
Designed and edited by John Boykin | View PDF of bio | Download PDF of bio
Paper & app: The book is available as both a paperback version and as a mobile app. Both have exactly the same content and design. Purchasers of the paperback can get the app free. Request private code to keep app beyond 24-hour free trial | Request free review copy of paperback | Buy paperback on Amazon | Mobile app version for Apple devices | Mobile app version for Android devices
Reasons John felt travelers needed an entirely new kind of help: Rationale
Book an interview with designer & editor John Boykin: info@ApplegateLLC.com
So what?
OLD-FASHIONED PHRASEBOOKS
TRAVELER’S FRENCH CHEAT SHEET
| Miniature textbooks |
| Help tomorrow’s traveler prep for their upcoming trip |
| Try to teach you some French |
| Slow in the heat of the moment |
| Complicated topical structure |
| Must first guess which chapter they buried the needed term in |
| Hunt, fail, repeat |
| Quick reference tool |
| Help today’s traveler on the ground in Europe right now |
| Get you by without learning any French |
| Fast in the heat of the moment |
| Simple: just the alphabet |
| No guessing. “Bicycle” is under “B.” “Gare ferroviare” is under “G.” |
| No hunting: easy, intuitive |
Images to download
Download photo of John Boykin in front of Paris cafe
Download photo of John Boykin in Paris square
Download photo of John Boykin beside river Seine in Paris
Download photo of French bakery scene, representing a typical communication scenario
Download closeup of 6 listings showing how the book intermixes two glossaries (French-to-English and English-to-French)
Interview sampling
John has worked on a wide variety of projects, so these interviews represent a diversity of topics
Lean to the Left Podcast: Short audio clip (2:30; whose vote counts and whose does not) Full video Full audio only
Freakonomics Radio: Short clip (25 seconds) My segment only (6 minutes) Full episode with transcript (69 minutes)
American Academy of Diplomacy book award acceptance speech (C-SPAN got my name wrong and misspelled the book title)
NPR’s “All Things Considered” radio commentary
Traveler’s French Cheat Sheet
This French/English product is the first in Applegate LLC’s series of Cheat Sheets in both paperback and mobile app form
Buy the paperback on Amazon
Designed & edited by John Boykin, Applegate LLC
© Copyright 2024 John Boykin, Applegate LLC. All rights reserved.
Product design is patent pending
Caesar video Mona Lisa video Napoleon video Why Reinvent Phrasebook? Usability test highlights
“Traveler’s [language] Cheat Sheet” is a trademark of Applegate LLC
The Apple logo, App Store, and the App Store badge are trademarks of Apple Inc.
Google Play and the Google Play logo are trademarks of Google LLC.
