Applegate LLC logo
Traveler's French Cheat Sheet logo

About us

Applegate LLC is a communication consultancy specializing in design, research, writing, and editing.

Photo of John Boykin in front of a cafe in ParisJOHN BOYKIN

Communication is the heart of everything John does. After many years editing books and magazines, he switched to designing and researching websites for Fortune 500 companies.

So it came naturally to design a print and digital language Cheat Sheet to help people communicate.

No, he doesn’t speak French – or any of the other languages to follow in the “Traveler’s [language] Cheat Sheet” series: Italian, German, and Spanish. His part is to design the optimum template into which language information can be poured. As the series editor and ringmaster, he curates the vocabulary to include and brings in translators, developers, testers, and other experts like the people below to do what they do best. More about John.

Photo of Michael Lunsford autographing one of his novels

A partner in Applegate LLC, Michael has 27 patents and 14 books on computer technology under his belt. He was Head of Innovation and Technology at HP and Director of Product Management at McAfee.

He is also an entrepreneur and a versatile writer, winner of the Readers’ Favorite International Book Award and author of an award-winning play, Scary, Scary Night. His books for kids include Sometimes I Get My Shoes on Backwards and Derek Knows Spooky When He Sees It, the first in the three-book Derek Hyde series. More about Michael.

Contributors to "Traveler's French Cheat Sheet"

Photo of Charline BrainezCHARLINE BRAINEZ

Charline is a native French-speaking copyeditor, proofreader, and English-to-French translator in southern France. Her expertise is making sure text for French-speakers sounds authentically French. She holds a Certificat Voltaire, the only French certificate that vouches for one’s mastery of spelling and idiomatic French expression without typos or grammatical errors. She was also the phrasebook’s advisor on all things French. More about Charline.

Photo of Andrea GoethalsANDREA GOETHALS

Andrea is a conference interpreter and ATA-certified French-to-English translator. She wrote all of the phonetic spellings and helped research the best way to present the phonetics. She holds a Masters in French Translation and Interpretation from the Middlebury Institute of International Studies at Monterey. More about Andrea.

Photo of translator Gisele Cervisi

Gisele was born and raised in France.  She earned a Master’s in French/English comparative literature at UC Berkeley. She has taught both French and translation at the University of San Francisco and at the Alliance Française. Certified as a translator by the Consulate General of France in San Francisco, she translated certain key additions to Traveler’s French Cheat Sheet.


As a British–American copyeditor, Jinny made sure the phrasebook included all the needed British terms. She edits mostly academic work, including essays, dissertations, theses, and manuscripts for journals. She studied at The Publishing Training Centre, the UK’s pre-eminent training body for proofreading and related disciplines. More about Jinny.

Paperback and mobile app. Try the full Traveler’s French Cheat Sheet mobile app free for a day.

Thanks to

Alan Venable

Amy Chu

Angela Gutierrez

Arslan Ali

Ashley Prine

Bill Kugler

Bob Boyd

Brian Mathias

Craig Cornelius

Davoud Kermaninejad

Dilini Liyanage

Ed Jenkins

Elliott Adams

Enika Patel

Ettan Patel

Francie Souza

Hafiz Inam

Jason McDonald

Jenny Barry

Jesse Van Hiller

Jim Buckley

Jim Souza

Joe Wilkinson

John Hitchcock

Julie Hart

Kari Swensen

Keather Roemhildt

Kiara O’Day

Laura Mathias

Les Krantz

Manish Patel

Maryann Engers

Mark Grismer

Mark Maxam

Merlyn Lunsford

Michael Lunsford

Mike Boykin

Miriam Home

Mohammad Ahmed

Nick Boykin

Niraj Bhut

Otto Rigan

Pritish Kumar Choubey

Robert Eisenberg

Sadia Maqsood

Safee Butt

Scott Engers

Susan Boykin

Thomas Neilson

Tina Stith-Twine

Tom Souza

Urmi Amin

Valentina Zamora

Wendy Mathias

Traveler’s French Cheat Sheet

This French/English product is the first in Applegate LLC’s series of Cheat Sheets in both paperback and mobile app form

Buy the paperback on Amazon

Designed & edited by John Boykin, Applegate LLC

© Copyright 2024 John Boykin, Applegate LLC. All rights reserved.

Product design is patent pending   

Caesar video     Mona Lisa video     Napoleon video    Why Reinvent Phrasebook?    Usability test highlights

“Traveler’s [language] Cheat Sheet” is a trademark of Applegate LLC

The Apple logo, App Store, and the App Store badge are trademarks of Apple Inc.

Google Play and the Google Play logo are trademarks of Google LLC.

About us         Contact us      Privacy policy

Applegate LLC logo